Product Marketing

Marketing
How to Build and Scale a Product Marketing Function
There’s been a flurry of interest in Product Marketing of late. This shouldn’t be a surprise given that Product Marketing...
by Eric Bisceglia
Marketing
HubSpot’s Meghan Keaney on the Right Time to Build Out Your Product Marketing Team
Determining when your startup should start building out its product marketing team can be tricky business. Should you hire team...
by Kyle Lacy
Product
20 Tools & Resources for Conducting Lean Growth Experiments
Whether you're starting from scratch or simply trying out a new tactic, channel, or approach, when you're at a startup...
by Jonathan Crowe
Sales
How To Design Product Demos That Sell
You give an online demo of your product to a potential customer, and do your best to wow her with...
by Steli Efti
Marketing
Great Product Marketing Requires a Great Product

Before even thinking of moving on to product marketing, make sure you’ve got a premier product.

by jminton
Marketing
Keys to Designing Smart Survey Questions
If you want data you can actually use, designing smart survey question is a skill you must perfect. It’s not...
by jminton
Sales
Increase Customer Referrals In One Mind-Blowingly Simple Step
It’s true that your current best customers beget the next generation of your best customers. While you’re plenty happy with...
by jminton
Marketing
3 Explainer Video FAILs to Avoid

Explainer videos can be hugely valuable content resources for tech companies with complex products. But they can also be brand killers if they’re not produced the right way.

by Andrew Follett
Product
Product Launch Tips: 4 Ways to Ensure Success

Consider these four tips and plan a more successful product launch.

by mkolodziej