Product Marketing

Marketing
Your Guide to Creating Compelling Case Studies

This guide will provide you with the how-to basics you need for creating quality case studies that build your brand and generate leads.

by Kevin Cain
Marketing
Why Us? A Guide to Competitive Messaging

Prospects buy from you — and customers buy more from you — when they perceive that your company, and its products or services, are better than those of your competitors. One of the best ways to enhance this perception is to develop competitive messages that truly resonate with your target audience and convey all of the things that allow you to create unique value and set your company apart from the competition. “Why Us? A Guide to Competitive Messaging” will help you create the kinds of messages that will increase your perceived value in the marketplace and help you win more business.

by OpenView
Product
Is Obfuscation your Messaging Strategy?
The Importance of Being Crystal Clear in Your Product Messaging Consider the following 5-minute marketing experiment: Select a couple of...
by Tien-Anh Nguyen
Product
What is a Profitable Distribution Model?
As growth venture capital investors, we look for companies that can scale with capital efficiency. The first key requirement for...
by Firas Raouf