Tools & Technology

If you're like most product-led growth founders, you're probably using product analytics tools to track key acquisition metrics. We’re talking...

Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about...

As marketers, we’re constantly trying to get the most bang for our buck, i.e. the highest ROI. That’s as true...

Sales CMOs are driven by revenue. They focus on generating more and bigger deals for the business — not cramming...

At Growth Camp last Friday, I was fortunate enough to learn from some of the best marketers in Boston. During...

Sometimes even when it comes to technology the best ways of doing things are the old fashioned ones. Take bulletin...

If you’ve been in the tech or startup world for any longer than a few years, you’ve probably read (or...

There is no denying that email continues to be a critical communication modality for businesses. In fact, rather than shrinking,...

This is the second post in a three-part series about multi-touch attribution from guest author Nadim Hossain, co-founder and CEO...