Tools & Technology

With so many blogging platforms available, it is easy to get confused about which tool you should use for your corporate blog.

For the blogging program to get off the ground and thrive, there must be buy-in from both the top and the bottom on the importance of the initiative, along with agreement on what must be prioritized to maintain high quality and continual growth. Use the following checklist to ensure that this effort will have the greatest probability of success.