Clear the Funnel to Reap Rewards

Methods to Clear Sales Funnel Blockages

Customer Acquisition is the lifeblood of your B2B organization. Therefore, optimizing customer acquisition funnels is essential. The ‘For Entrepreneurs Blog’ explains how to manage this process, using customer centric methodology to remove blockage points.

B2B companies use many marketing and sales steps to convert prospective customers into paying customers. Thus, the funnel reference. You pour in prospects at the top and the funnel narrows through processes until paying customers arrive at the other end. Sounds simple, yet there are inevitably blockages in the tunnel process and this usually equals low conversion rates.

Blogger and VC, David Skok presents advice to identity blockages and the most causes in his well-illustrated post. To identify blockages, Skok suggests that your ask yourself what is keeping you from increasing sales by 5X.

Common answers could include:

  • Not enough leads coming from the top of the funnel.
  • Plenty of visitors to the site, but not enough converting to registered users.
  • Plenty of free product/trial users, but not enough paid users.
  • Can’t get meetings with key decision makers.
  • Not enough growth after the initial sale.

Skok goes on to identify and explain the usual blockage culprits. These include; product/market fit issues, customer motivation issues, and customer acquisition process design problems.

Skok suggests that once you identify where the blockage is, you should the look to solve it by “getting into the customers head.” By understanding the customer’s concerns during each step of the process, you will be better equipped to motivate them to become buyers.

Skok’s full article includes free resource tools, methods to get customers to your site, and real-life examples to turn visitors into registered users. This is a bookmark-worthy read for anyone looking to identify sales blockages and increase the bottom line.

vickilynn
vickilynn
Blogger

Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Product-Led Growth
Treating Your Data As A Product: Layering Product-Led Growth On A Tech Stack
Product-led growth (PLG) thrives on data. But as anyone who’s worked on a company's customer relationship management (CRM) tool like...
by Sam Richard
Sales
Value-Based Selling at monday.com: Solving Problems, Earning Trust, and Growing Accounts in 5 Simple Steps
When I joined monday.com nearly seven years ago, I was the 16th hire and was excited to be transitioning to...
by Aron Vuijsje
Product-Led Growth
Building Sales Teams From The Ground Up In PLG Environments
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through...
by John Eitel