Confessions of a Cold Calling Queen
Important cold calling tips for senior managers.
In a recent blog, the self-professed, queen of cold calling, Wendy Weiss shares her royal secrets for success. Brief, yet packed with powerful
cold calling advice, her regal rules include:
- A script seems like a cold calling crutch. However, if you include possible objections in it and know your product, a script will ease your nerves and increase the odds for success.
- Prospects that are already using a product like yours obviously need it. They also need to know when a better item is available for less money. Know and project how your knowledge is helping them.
- Make meeting and contact information crystal clear. Repeat meeting times at least twice, and exchange full contact information.
- When setting the meeting and sharing contact information, take it slow. Verbal cues like slowing down encourage the listener to write it down and avoid mix-ups.
These tiny tips can make a world of difference in the dog-eat-dog, cold calling kingdom.