Consider Podcasts for Content Delivery

Podcasting is alive and well.

“Podcasting is the concept of producing various types of media (e.g. video, audio) that get downloaded from the internet, often via RSS feeds,” writes Mike Volpe of HubSpot. In a recent Customer Collective article, Volpe discusses research data presented by Edison Research at the 2010 BlogWorldExpo.

A few interesting facts gathered by Edison on the viability and state of podcasting include:

  • “In 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts, which has increased from 11% in 2006.”
  • ”Video podcasting viewership is up to 20% of Americans in 2010. It is estimated that 70 million people have listened to or viewed a podcast.”
  • “Sixty-four percent of 12 to 24 year olds don’t subscribe to podcasts. Instead, they consume content on demand.”

Volpe gives much more detail on Edison’s research, and why you might consider adding podcasts to your content marketing strategy in the article (link below).

vickilynn
vickilynn
Blogger

Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Community Management
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar
Onboarding
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar