Consider Podcasts for Content Delivery
Podcasting is alive and well.
“Podcasting is the concept of producing various types of media (e.g. video, audio) that get downloaded from the internet, often via RSS feeds,” writes Mike Volpe of HubSpot. In a recent Customer Collective article, Volpe discusses research data presented by Edison Research at the 2010 BlogWorldExpo.
A few interesting facts gathered by Edison on the viability and state of podcasting include:
- “In 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts, which has increased from 11% in 2006.”
- ”Video podcasting viewership is up to 20% of Americans in 2010. It is estimated that 70 million people have listened to or viewed a podcast.”
- “Sixty-four percent of 12 to 24 year olds don’t subscribe to podcasts. Instead, they consume content on demand.”
Volpe gives much more detail on Edison’s research, and why you might consider adding podcasts to your content marketing strategy in the article (link below).