Keys to Designing Smart Survey Questions

If you want data you can actually use, designing smart survey question is a skill you must perfect.

It’s not terribly difficult to get answers when you ask a question. Any conversation with a three year old will show you that. But how do you get the answers that will actually help you out? Stop asking a three year old for directions to the mall for one. Designing smart survey questions for your users isn’t as much of a stretch from that scenario as you might think, which is why this post at KISSMetrics outlines 5 tips that will help you improve your questions, and therefore your answers.

Often it’s as simple as asking what you need to know. Don’t expect people to read your mind and take an open-ended question in the direction you were hoping for. Get more detail on this tactic and discover the others by clicking through.
Image by Daniel Lee

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