Ditch the Fanfare, Improve the Product
Soft Launch to Perfect Your Product
A soft launch is when a company releases a product in stages, without a ton of fanfare or single launch event. A soft launch can be a useful tool to test out products prior to release.
Soft launches are useful for:
- Software companies: to tweak a new release with current customers and/or beta test software with a handful of consumers. Some software companies choose to soft launch on the Internet. This allows them to offer easy upgrades. Beta testers of Internet software versions often become loyal customers.
- Web sites: Soft launches allow companies to make changes to features and functionality based on early user feedback.
- Hardware products: a soft release is an excellent way to test the product prior to a wider release and work out the kinks that did not show up during in-house testing.
A soft launch will let you react to customer demands quickly and respond with new features to make the product more successful in the end.
According to Wisegeek.com, a soft launch is a great choice if your company has a limited marketing budget, since it allows you to focus on product development instead of marketing.
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