Does a Perfect Product Launch Rubric Exist?
No, there isn’t a perfect product launch rubric. But keep reading.
A formula for this doesn’t exist because a perfect product launch is a fictitious creation thought up by someone who has never actually had to introduce a product into a market. As a company, the best you can do is to put your product in its optimal environment for success. This is done through a dynamic product launch that connects with consumers on an array of levels.
The preparation for such an undertaking begins long before your product or service is unveiled. Creating buzz, hype and anticipation is a necessary step. Temper and prepare your market to accept your product. By the time the actual launch arrives, the public will be anxiously awaiting your offering. Meanwhile, you should’ve been building your credibility, because without this, you won’t be able to build anticipation. Consumers will be wary about buying a product from a company with a bad reputation.
Despite the lack of a perfect product launch formula, there are many steps that can improve the chances that your product launch will be well-received.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.