Does a Perfect Product Launch Rubric Exist?

No, there isn’t a perfect product launch rubric. But keep reading.

A formula for this doesn’t exist because a perfect product launch is a fictitious creation thought up by someone who has never actually had to introduce a product into a market. As a company, the best you can do is to put your product in its optimal environment for success. This is done through a dynamic product launch that connects with consumers on an array of levels.

The preparation for such an undertaking begins long before your product or service is unveiled. Creating buzz, hype and anticipation is a necessary step. Temper and prepare your market to accept your product. By the time the actual launch arrives, the public will be anxiously awaiting your offering. Meanwhile, you should’ve been building your credibility, because without this, you won’t be able to build anticipation. Consumers will be wary about buying a product from a company with a bad reputation.

Despite the lack of a perfect product launch formula, there are many steps that can improve the chances that your product launch will be well-received.

Contributing Author

You might also like ...
The Evolution of Miro's User Onboarding: Why Big Investments Didn't Stick, and Smart Iterations Won

Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.

by Kate Syuma
Product Management
Scaling Product Management: Strategic Investment Allocation
Editor’s note: This is the fifth part in a series on Scaling Product Management From Series B to IPO. Read...
by Scott Williamson
How Wiz Built A Must-Have Category – And Hit $100M ARR in Only 18 Months
Every startup wants to be a category creator. But, how do you actually accomplish that? And is it always the...
by Kaitlyn Henry