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Does Your Blog Have the “Secret Sauce”?

According to PR executive and blogger extraordinaire Gini Dietrich, the answer is no. After all, a well-written blog that lives in a vacuum and lacks any real engagement from its readers isn’t doing much to accomplish the outcomes that blogs should exist to achieve – building a sense of community and encouraging conversation.

The good news, Dietrich writes in a post on her site Spin Sucks (which has been named a top blog by AdAge, Social Media Examiner, and Junta42), is that some blogging initiatives may simply be missing the “secret sauce” that can help spice up that engagement and community building: stroking people’s egos.

Dietrich says that bloggers can accomplish that by doing things like commenting on other blogs and engaging in conversations on their own site.

The key is to be consistent, friendly, and unique. If you stroke the right people’s egos often enough, she argues, they’re more likely to subscribe to your blog, comment on your posts and share your content with their readers. And Dietrich would know. Her post yielded 209 comments and 112 tweets.

To read the full post at Spin Sucks and uncover a few tactics for strengthening that sense of community, click here.

Josh Zywien
Josh Zywien
Content Marketer

Josh is a Content Marketer at Ambassador which gives marketers the tools they need to grow customer relationships and drive revenue through word-of-mouth, referrals, and recommendations. Previously, he was an Account Executive at CBS, Inc.
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