eBay’s Segmentation Success Story

eBay uses segmentation research to decide which new products and services to add.

A large part of eBay’s business strategy is segmentation. They use segmentation research to decide what new products make the most sense for their customers. Chadwick Martin Bailey recently interviewed Meg Sloan, former Director of Market Research at eBay, about the benefits of effective segmentation.

According to Sloan, “Segmentation, in combination with our own internal data, allows us to understand and think about what we are for whom, how we are going to move the business forward, and what we choose to do in terms of changes to the site or the business model in general.” eBay continues to evolve its segmentation processes and seems to know its customers better than most large companies.

To learn why eBay uses a “do it right” not a “do it fast” approach to segmentation, and for an insider look at the power of segmentation, read the full interview (link below). There are many lessons in the eBay segmentation story that will help even the youngest start-up company.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Community Management
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar