Emails that Sell

As sales communication via email increases, sales reps must pay close attention to the messages they send.

Sales people send an average of 24 emails per day, according to a study on Sales Compensation and Metrics published by The Bridge Group in 2010. This number reflects a sharp increase in the number of e-mails sent in 2007.

When sending email messages, your sales reps must take heed of five crucial considerations, writes Marci Reynolds of The Sales Operation Blog. The first two considerations are:

  • Branding: Email templates for sales should coincide with other departments in the company. You want brand to remain consistent no matter which department is sending the email.
  • Writing Skills: Consider testing your sales team’s writing skills and offer training as needed. Another great idea presented by Reynolds is to use sales templates, so that reps can “fill in the blanks.”

Three additional considerations for creating emails that sell, are included in the full post. Reynolds touches on signatures, out-of-office messages, compliance and legal issues, and appropriateness of emails for sales. A must-read for every sales manager!


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Product-Led Growth
Treating Your Data As A Product: Layering Product-Led Growth On A Tech Stack
Product-led growth (PLG) thrives on data. But as anyone who’s worked on a company's customer relationship management (CRM) tool like...
by Sam Richard
Value-Based Selling at Solving Problems, Earning Trust, and Growing Accounts in 5 Simple Steps
When I joined nearly seven years ago, I was the 16th hire and was excited to be transitioning to...
by Aron Vuijsje
Product-Led Growth
Building Sales Teams From The Ground Up In PLG Environments
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through...
by John Eitel