Emails that Sell

As sales communication via email increases, sales reps must pay close attention to the messages they send.

Sales people send an average of 24 emails per day, according to a study on Sales Compensation and Metrics published by The Bridge Group in 2010. This number reflects a sharp increase in the number of e-mails sent in 2007.

When sending email messages, your sales reps must take heed of five crucial considerations, writes Marci Reynolds of The Sales Operation Blog. The first two considerations are:

• Branding: Email templates for sales should coincide with other departments in the company. You want brand to remain consistent no matter which department is sending the email.

• Writing Skills: Consider testing your sales team’s writing skills and offer training as needed. Another great idea presented by Reynolds is to use sales templates, so that reps can “fill in the blanks.”

Three additional considerations for creating emails that sell, are included in the full post. Reynolds touches on signatures, out-of-office messages, compliance and legal issues, and appropriateness of emails for sales. A must-read for every sales manager!