Expand Your Newsletter’s Reach With These Tips
In a post for Blogtrepreneur, Matthew Toren explains how to boost your newsletter’s reach.
Make signing up as simple as possible
“Having a clear and simple newsletter sign up form on your main webpage near the top and in bold font is so important,” he writes. “On the other side of the coin, the more in-your-face approach with your sign up form, such as pop-up screens or those floating bits of advertising are just as bad if not worse.”
Keep the form short and simple, only asking for an email adress and a name, he says.
Make them want to sign up
Toren says you’ll need to convince the reader that you have something of value to send them and you have to be a credible source.
Showcase your value and follow through
A few examples, he says, would be exclusive discounts, insider tips or other educational material, exclusive breaking news information and/or a freebie.
Show them some credibility
“Having a downloadable archived collection of past newsletter not only helps readers sample your work but it will also build confidence that you’re not going to sell off their email address to spammers,” he writes.
Toren says being able to convert the browsers of your website, blog, and various social networks into newsletter subscribers is a fantastic start.
For more on newsletters, read Toren’s full post here.
Related Content
You can find multiple articles on the benefits of newsletters, how to get more readers and how to best execute delivery at the Open View blog.