Five Landing Pages that Typify Great Design
Nothing repels a potential customer quite like an unattractive landing page.
At the very site of a poorly designed page, a customer will make a handful of basic assumptions, none of which reflect well on your company. Many times, what you’ll find is a website with flashing lights and generally tasteless adornments – all contributing to the site’s lack of appeal.
As far as design goes, simplicity has been a design element that’s been gaining a lot of traction. And landing pages like Mint, Apple’s QuickTime, Zeer, TryPhone and Jott all embody the best design practices. Their performance and success are indicative of this.
A landing page has to relay a lot of information in a small footprint. At the same time, it has to attract the customer. It’s a lot to ask for, but there are plenty examples of companies that have successful created top-notch landing pages.