Generalist vs. Specialist Marketing
Many companies make the mistake of implementing a generalist marketing style, instead of narrower and more credible ‘specialist’ tactics.
Being a specialist rather than a generalist in marketing will land you on the inside sales track. While generalists haggle over pricing in order to secure business, specialists are well positioned to win sales due to knowledge, research and applicability.
By narrowing the leads that you follow, you will spend far less time on leads that are a poor fit for your product or service. Managing poorly matched leads is a waste of money and resources. Specialists obtain more focused leads, and have an easier time ditching those that don’t make sense for them.
Are you a specialist or a generalist?
You are likely a generalist if you spend hordes of time and money chasing unlikely opportunities on a daily basis. Consider narrowing the field to optimize your efforts!