Get Started with Start-up Analytics

Six steps to start measuring the metrics that matter.

Every start-up needs to define and measure key metrics to better understand where they stand, and where they are going. Andrew Chen has penned two incredible blog posts on how to get started with Web analytics.

The first one titled, “omg I’m just a startup, I can’t do those fancy metrics” covers general philosophical ideas on what is and isn’t worth measuring.

Chen’s second post offers six steps (and one pre-step) for setting up analytics and explains each in splendid detail. Three of these steps are:

1. Before you measure “spend your time gathering qualitative data, interviewing users, understanding the problem-behind-the-problem you’re trying to solve, and prototyping concepts.”
2. As you create prototypes of your product, use a simple, free product to get a rough idea of functionality.
3. As your product matures, start collecting traffic data and decide which data is most important to track.

For much more detail on each of these steps and four more ways to kick start your analytic adventures, follow the link below.