Google Search Tips for Speedy Leads

If your team is using Google to hunt down leads, these Google search tips for B2B sales prospecting will be a welcome time-saver.

The following list will pare down lead search time significantly and help your sales team to narrow, connect and engage more efficiently.

1.  Exact Matches: When you are looking for something that exactly matches a specific keyword or phrase. Enclose your search phrase in double quotations and you will only return exact match results.

2.  Keyword Exclusions: When you want to get rid of unrelated content, include negative keywords to exclude those results.  Do this by using a minus sign (-) followed by your keyword with no spaces.

3.   Site Specific Searches: To find a specific page on a site, use the site search command ( and Goggle will search only that site. You can also include a keyword with the site to narrow the results. ( Executive Team)

4. Synonyms and Modifiers: When searching for a product that has a few names, you can include synonyms in your search by using the synonym (~) or dynamic modifier (*) to combine results.

5. Similar Sites: Use the “related:” search command to find similar or related sites to a prospect, competitor or partner.

For specific search examples and a bonus search tip, check out the full blog post.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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