Customer Success

Great Content from Outside Sources

vickilynn

October 28, 2010

Re-purpose externally created content to enhance your site.

In order to supply your audience with a wealth of rich, useful content, you may want to look beyond internally created content. According to Amanda Maksymiw of OpenView Labs, industry insiders have seen a significant uptick in the re-purposing of externally created content on aggregated content sites.

Two benefits of using aggregated content include:

  • It helps to position your company as a thought-leader.
  • Summaries are an excellent tool to present engaging, valuable content to readers.

Maksymiw outlines the four steps used by OpenView Labs to curate great, applicable content in a recent blog post. She explains best practices for identifying content, working with freelancers on summaries, and quality control.

Check out the full post to learn more about OpenViews’ ultra-efficient aggregation process.

vickilynn
vickilynn
Blogger

Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Community Management
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar
Onboarding
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar