Great Content from Outside Sources

Re-purpose externally created content to enhance your site.

In order to supply your audience with a wealth of rich, useful content, you may want to look beyond internally created content. According to Amanda Maksymiw of OpenView Labs, industry insiders have seen a significant uptick in the re-purposing of externally created content on aggregated content sites.

Two benefits of using aggregated content include:

  • It helps to position your company as a thought-leader.
  • Summaries are an excellent tool to present engaging, valuable content to readers.

Maksymiw outlines the four steps used by OpenView Labs to curate great, applicable content in a recent blog post. She explains best practices for identifying content, working with freelancers on summaries, and quality control.

Check out the full post to learn more about OpenViews’ ultra-efficient aggregation process.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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