How to Discover Traffic Data for Your Competitors’ Content

Knowing your competition boils down to more than a general understanding.

Intricately understanding each nuance of their business and audience is a great asset and should be sought after. One way to increase the amount of knowledge you possess about your competitors is to research their site traffic and figure out what’s working for them.

For example, if you’re interested in finding out which links of your competitors are receiving the most visitors, you can use a tool like Yahoo Site Explorer. But before you can begin the process, you to want compile a list of five competing businesses to target. Once you have that, continue to the site explorer and follow the steps outlined in the articled linked below.

After you’ve gathered all of the data you will need, you will be able to redefine your approach with this newfound knowledge. Sharing the information throughout the office – with content strategists, for example – may be a smart idea, too.

Contributing Author

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