How to Reduce Churn: Everything You Need to Know
As your revenue begins to increase, understanding how to reduce churn becomes essential to your business.
Having an in depth knowledge of how to retain your customers, and executing an effective strategy based off that knowledge, pays huge dividends for your business. You don’t have to worry about replacing those bookings, they’re available for upselling (which is generally the largest portion of your revenue) and as advocates they drive new business. Due to those reasons and more, entrepreneur, investor, and SaaS expert David Skok explains how to reduce churn in this post at For Entrepreneurs.
Understanding and managing customer churn is a company wide initiative, says Skok. And while much of your efforts depend on customer happiness, it is possible to keep and monitor detailed measurements on their temperament. Learn how plus why you should create a Customer Success organization by clicking “full story” below.
Photo by Tom Jutte
How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.