Insights from 350+ SaaS Leaders on Product Led Growth Maturity

Ashley Murphy

March 5, 2019

The next evolution of software go-to-market is product led growth (PLG). PLG all-stars like Slack, Dropbox and Datadog all leverage PLG to scale their businesses. They forgo spending large sums of money on sales and marketing, but rather utilize their product to acquire, convert and expand customers.

As investors, we know there are varying levels of PLG maturity in the market. In order to give you insight into the current state of PLG, OpenView surveyed more than 350 SaaS leaders to assess their PLG maturity.

Curious to learn more? Check out this link or click below to gain a deeper understanding of how companies are already leveraging PLG strategies and where the greatest outstanding opportunities remain.

Ashley Murphy

Senior Director of Growth

Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen. Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.

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