Infographic: Are You Ready to Launch a Lead Generation Team?
OpenView’s New Infographic Asks the Tough Questions You Need to Answer to Find Out
Outbound lead generation is a key component of any B2B company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel.
The problem, however, particularly for expansion-stage companies, is that they fail to appreciate everything it takes to build a successful lead gen team. From defining your revenue expectations and understanding your buyer persona(s) to assembling the right tools, hiring the right people, and managing the team effectively, launching a lead gen team is no small feat.
OpenView’s new infographic outlines everything that this important, but challenging, process entails so that you are in a better position to know if you’re really ready. So what are you waiting for?
Before you get your lead generation team rolling take a minute to view the full infographic or download a printable version below.
View the full infographic below or Download a PDF
For more tips and tactics for successful outbound lead generation, try the following resources:
- Follow My Lead: Secrets to Successful B2B Lead Generation by marketing expert and best-selling author Brian Carroll, Director of Revenue Optimization at MECLABS.
- Lead Generation Compensation: 5 Tips to Get the Price Right by inside sales pioneer Anneke Seley, author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.
- Is Your Lead Generation Program Out of Whack? by OpenView Labs Managing Director Brian Zimmerman.
Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
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