Lessons Learned from an Apple Launch Event
Apple’s launches have a lot of valuable insights to impart onto observant companies.
But you must be willing to take a deeper look at their rollouts and get to the heart of their motivations. There’s nothing cryptic about how Apple operates – their marketing strategy is plainly visible. It’s just a matter of understanding the why versus the what. When they adapt parts and ideas from other product lines, why do they do it? As with the iPhone and iPad, the Mac will receive some similar touches from the other product lines. Other companies can stand to realize that there should be a pipeline traveling throughout the operation, allowing you to tap into whichever spout you choose.
For product launches, there is usually a stone that’s best left unturned. You will invariably need to hold your position on a certain issue. With Apple, it was the Mac Book Air’s keyboard. Nobody – not the customer nor Apple – wanted to see a shrunken down keyboard. And luckily, Apple didn’t cross that line.
A product launch is really only as good as the products being presented. And that is precisely where a company’s focus should be. Read the full article by E. B. Boyd for more information on this topic.
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