Making Marketing Metrics Matter

Metrics are great, but it’s how they are used, that makes or breaks marketing efforts.

The key to being a great marketer, is “being able to make further decisions based on every action” you have taken.  Chris Haddad of the HubSpot Blog writes about the difference between good marketers and great marketers in a recent post.

Haddad offers “3 dead-simple marketing metrics” to use if you want to make a  full marketing metamorphosis from goodness to greatness. They are:

  • ROI
  • Customer Life Time Value (LTV or CTV)
  • Cost of Goods Sold (CoGS)

Haddad digs into the meaning of each of these metrics and presents focus methods for measuring, tracking and learning from each, in the full post (link below.)


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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