Market Solutions: How to Use What-Ifs To Find the Best

Read how to use what-if scenarios to separate the truly great market solutions from the good ones.

John Mansour writes in On Product Management that determining which market solutions are best for your company is as easy as “incorporating ‘what-if’ scenarios” into your decision-making process.

Mansour presents two example solutions — one good and one great — that both possess a set of similar elements when approaching a problem.

“The what-if dimension is the extra layer that occurs after the user stories are written and examines the same work processes for both exceptions,” which, Mansour says, offers “a few more user stories to support the what-if scenarios.”

He adds a couple of examples of what these user stories might be, which finally highlights the fact that “while the good solution can do almost everything the great solution does, the incremental what-if scenarios in the great solution become a clear point of differentiation.”

Photo by: Ben Raynal

Director of Analytics and Search

Matthew is the Director of Analytics and Search at String Automotive. Previously he was a Web Content Specialist at OpenView.
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