Melding Social Media with PR

Use social media sites to enhance public relations.

The lines between social media and public relations are becoming blurred, according to a free HubSpot ebook titled, “How to Leverage Social Media for Public Relations Success.”

In fact, some experts say that social media may replace PR efforts in the future. While the book, does not predict the imminent death of PR, it does present some excellent tips for incorporating social media and inbound marketing to enhance your company’s PR efforts.

Some of the key topics covered in this thoughtful text include:

• Ways to use social media to generate media coverage.

• Tips for pitching your company news  to bloggers and journalists through social media.

• Best practices for showcasing your company as a thought leader with creative content.

• Ways to monitor social media sites and do damage control.

• Techniques to make social media matter for customer and employee outreach.

The book is also chock-full of resource links, embedded videos, and sample content to help you get started using social media for enhanced PR. Follow the link below to download the book. Registration is required for access.