Online Influencer Study may Lack Influence

A new study by Fast Company seeks to discover the most influential people on the World Wide Web.

Influencers, for the purposes of this study, are defined by how well they affect the online behavior of others.  In other words, if an online influencer posts a link, how many people follow it, forward it and comment on it.

In order to test an applicant’s influence, Fast Company will doll out points based on the number of people who click on a unique URL (created for each applicant.)  The problem with the study according to critics is that true Internet influencers (think Steve Jobs) will probably not sign up for the study.  This leaves the program sort of lopsided and full of self-proclaimed influencers, attempting to earn the influence crown.

According to the BBC News’ dot.Maggie blog, Fast Company is taking all the criticism in stride. Mark Borden is quoted as saying, “It’s a wild, unwieldy, imperfect, and hopefully fun way to take a look at the wild, unwieldy, imperfect and certainly fun world of social media.”

Some might wonder why Fast Company would bother with such an unscientific, off the cuff study.  Social media gurus however, will likely embrace it and pound down the door to win the title of top influencer in the Internet kingdom.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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