OV | Weekly – May 19, 2018
Hi Friend of OpenView,
Andddd we're back...in Boston! As promised, we have key highlights from last week's Product-led Growth Summit. Plus, the magic of negative churn, a great recap of the BUILD podcast season 1, influencer marketing for B2B companies and more.
Enjoy!
What I Learned from OpenView’s Product-Led Growth Summit
Last week's Product-led Growth Summit was bigger and better than ever. If you couldn't make it to the event, not to worry. OpenView's Kyle Poyar shares insights from guest speakers in this post. A few of our favorite lessons?
"When creating a product, close your eyes and pretend you're a human being."
- Merci Grace, Slack
“Our Growth team is about activation, not signups...the pursuit of signups is dangerous, even toxic early on.”
- Tomer Cohen, LinkedIn
“My top three tips to improve user retention: focus on your first impression, simplify and invest in habits early on.”
- Dannie Chu, Pinterest
Get the full recap here.
Unlocking the magic of negative churn.
Customer churn is a reality for subscription businesses. Even with great product, amazing support, and top-notch training, some customers are just going to leave.
For many companies, a lost customer drops additional responsibility on the plate of the sales team. One customer out means you better find a new customer to fill the gap, right? Wrong! The best SaaS companies can do the impossible: generate negative revenue churn despite losing customers each month.
Learn how they unlock the magic of negative churn here.
🎧 BUILD Podcast: Sales & Marketing Spend: How Lucidchart Scaled to 10M Users with Zero Burn
Sales and marketing spend is and should be top of mind for sales leaders. On the BUILD pod, Liz Cain, Partner at OpenView, discusses how and why companies waste resources. Later on we chat with Dave Grow, President & COO at Lucidchart, to learn from his experience scaling the company to 10M users with few wasted resources.
Tune into the latest episode here.
But that's not all! We're already gearing up for season 3 and we want to hear from you! Who would you like to see featured on the BUILD podcast? Take this quick poll to tell us your dream guest.
Here's what else we're reading 📖
Here's what else you need to know this week:
You can view all upcoming events and webinars here.
That's it for now. See you back here next week! In the meantime, say 👋on Twitter, LinkedIn and Facebook.
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