Podcasts create Aura of Authority

To podcast or not to podcast?

The Marketing Spot blog recently interviewed Mitch Joel, producer of the Six Pixels of Separation Podcast, and Christopher Penn, co-host of the Marketing Over Coffee Podcast, to find out when podcasts make the most marketing sense.

Who should podcast:

• “If your business is one that is both online, large reach, plus local, then it makes a whole lot of sense.”
• “The larger the size and scope of your customer base and potential reach, the more viable podcasting is a marketing strategy.”

Podcast launch advice:

• “Decide if you want to be entertaining or educational based on your business.  Mostly, you want to inform and educate.  Then decide if you want to do a solo-hosted podcast or have guests.”
• “You have to just give people what they want. Maybe the opportunity to learn something.  But you need to have a product that takes advantage of the long reach of digital.”
• “The first thing is to decide who is going to be responsible for the editorial content as well as the production and voice, and making it happen.  Then ask why are we podcasting, what is the goal? Don’t do it because podcasting seems to be the cool new shiny thing or the easy thing to do. Do it because it fits right into the business.”
• “Practice and learn first before jumping in.  Assemble your podcasting tool box and find a reliable place to host your audio files online. Use WordPress as your podcasting platform.  If you’re not having fun with podcasting, don’t do it.”

Podcasting is a powerful marketing tool because it gives you an appearance of authority. Take the time to create a podcast strategy and reap the marketing rewards! Check out the full post for more pro podcasting tips.