Position New Products for Early Success

Launch Well with these Strategies

Your product has the greatest opportunity for success early in its lifecycle. Therefore, you should optimize, streamline and position your new product or service to maximize early sales.

Steve Sarno, President of Impact Marketing, recently shared eleven tips to maximize early sales at RMR.com.

Five of Sarno’s tips are summarized below:

1. Make sure there is a launch process. Do not treat the launch as a single event. Create a launch action plan and make sure you have buy-in from the entire organization.
2. Know where you want to go and have data to measure your progress towards getting there. Know what you want your launch to accomplish “within the market, company and with prospects, analysts and editors.”
3. Develop a formal launch plan that details resources for success, launch objectives, launch strategy, action plans, budgets and timeline. This plan should also outline your PR strategy and plan, product positioning, product and sales channel readiness, marketing, execution and how you will measure performance.
4. Establish consistent ways to track progress and communicate this progress with your organization.
5. Allot the time and resources needed for success. Sarno suggests at least six months of launch planning. You should also make sure you have the budget, and “healthy” relationships with your sales channels, team members, analysts and editors.

This thoughtful article includes six additional tips for creating a successful launch and early sales traction. Sarno also includes additional details for the tips above. Follow the link below to read more.