Product Demos Are Your Chance for a Passionate Pitch

Product demos are a founder’s best chance to make a passionate, authentic pitch for its value.

product demos

Prabhakar Gopalan, kanban2go.com founder, writes that product demos go a long way toward demonstrating your belief in the product.

In a post at On Product Management, Gopalan relates his experience of watching Microsoft CEO Steve Balmer deliver a flat keynote introducing “new and upcoming features in Windows 8 Server” in which his “lack of passion for the product was on display.” Gopalan contrasts Balmer with Microsoft co-founder Paul Allen’s “detailed product review for Windows 8” that Allen wrote on his personal website. “Founders are best marketers for their products,” Gopalan writes, “and there is a huge element of authenticity and passion inherent” to a founder’s product demos. After all, “if you are not in love with your own product,” Gopalan asks, “how can you expect someone else to buy” it?

MK
mkolodziej
Director of Analytics and Search

Matthew is the Director of Analytics and Search at String Automotive. Previously he was a Web Content Specialist at OpenView.
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