Great Product Marketing Requires a Great Product

No matter how high your ad budget or innovative your latest marketing effort may be, it won’t amount to anything if your product can’t stand up to the competition. You could get away with that in the past, says Dan Formosa in this post at Co. Create. But now people will tear you apart before you can even say the words “product marketing” if your product can’t hack it.

It’s the blessing and the curse of the Internet, explains Formosa. Since people have the ability to communicate the positives and negatives about your product instantly, the scales have tipped away from your product marketing and back to your actual product.

Photo by: Lori L. Stalteri

You might also like ...
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
Going Beyond Sales and Marketing Alignment: The Key to True ABM Success

We hear about the importance of sales and marketing alignment constantly, but has it really improved? Here’s how ABM can help.

by Brandon Redlinger
Summer Slump Series: Resources to Thrive in Marketing

Welcome to our Summer Slump Series! We’re arming your marketing team with top content to help them power through the slower summer months.

by Bayley Dietz