Product Positioning: Looking Beyond Your Own Features

Conventional beliefs limit product positioning to the actual product itself.

But customers aren’t necessarily interested in the product, says entrepreneur and business analyst Alan Armstrong. When a company strictly looks at positioning in terms of product features, they forget about customer relationships, competitive positioning and a slew of other meaningful factors.

Armstrong states that the customer-company relationship is pivotal in customer retention and acquisition. A focus on the relationship between the product itself and what customers are looking to get out of it is the only way to avoid being narrow-minded in your positioning.

For more on looking at the whole product positioning picture, read the full article by Armstrong.

You might also like ...
Product
Changing Your Pricing Model: How Hired Went from a Transactional to a Subscription Model

Hired’s Head of Global Revenue, John Kelly, explains how the company successfully transitioned from a transactional to a subscription model – and lessons learned along the way.

by John Kelly
Product
Listen
Deputy's Journey to Serving 160,000+ Businesses [Podcast]

Ashik Ahmed is the CEO, CTO and Co-founder for OV portfolio company, Deputy. Find out how product led growth fueled their expansion into more than 100 countries.

by Mackey Craven
Product
Listen
The 6 Principles of Clearbit [Podcast]

Alex MacCaw is the Co-founder, CEO and office DJ for Clearbit. Find out how they think about product led growth and what it took for him to find the love in management.

by Mackey Craven