Selling the Sale: Make it Simple to Make it Work

Don’t forget the fundamentals when it comes to sales.

Sometimes, the solution most frequently overlooked is the simplest one. But getting back to basics means more than just simplifying an approach. If an online sales strategy isn’t working, there is a good chance that there are a number of complications and steps bogging down what should be a streamlined sales cycle. Chris Brogan, president of New Marketing Labs, a new media marketing agency, shares some helpful ideas to simplify – and in this case, improve – a potentially flawed online sales process.

Here’s how to do it:

  • There should be no ambiguity in a sales pitch. The unknown can scare away customers. Gain interest, instead, by relating to the customer’s needs.
  • Brogan advises to “…speak [the customer’s] language first. If they sell burgers, they need to know that you can get more people to buy burgers.”
  • Address all of the customer’s concerns immediately and directly in the pitch, without any complexity.

Remember the endgame: you are trying to sell a product. There will be time, later, for details. Adorning the sales process with buzzwords and ornate pitches will only confuse your customers. And online or not, that isn’t beneficial to sales.

Contributing Author

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