Seven Steps to Avoiding a Bland Product Launch

An integral part of any product is its launch.

The official introduction of your product will have long-lingering ramifications on the product itself. Whether the launch is well-received or not will alter the perception of the product within the industry.

So how do you separate your launch from the rest?

Emotionally latching onto the customer is proven method when it comes to sales, and it translates remarkably for product launches.

Here are a few steps to get started.

  • Create a limited time frame; whether that applies to content, sales or any other aspect of the product.
  • Make the product a cult movement with a loyal following. This, of course, is done over time and should be approached accordingly.
  • Give your product launch that viral appeal. Do so by making it as fun to share across social channels as it is to consume.

For all of the methods to creating a truly outstanding and memorable product launch, follow the link below.

You might also like ...
Product Led Growth
The 8 KPIs That Actually Matter—and How to Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Product Led Growth
Listen
10 Things We Learned From Season 8 of the BUILD Podcast

We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.

by Ariel Winton
Product Led Growth
The New SaaS Metric You Should Be Tracking

Give this metric its own headline in your next investment deck, executive dashboard or monthly update.

by Sam Richard