Seven Steps to Avoiding a Bland Product Launch
An integral part of any product is its launch.
The official introduction of your product will have long-lingering ramifications on the product itself. Whether the launch is well-received or not will alter the perception of the product within the industry.
So how do you separate your launch from the rest?
Emotionally latching onto the customer is proven method when it comes to sales, and it translates remarkably for product launches.
Here are a few steps to get started.
- Create a limited time frame; whether that applies to content, sales or any other aspect of the product.
- Make the product a cult movement with a loyal following. This, of course, is done over time and should be approached accordingly.
- Give your product launch that viral appeal. Do so by making it as fun to share across social channels as it is to consume.
For all of the methods to creating a truly outstanding and memorable product launch, follow the link below.
We monitor these closely within our portfolio at OpenView.
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