Strong Brands Breed Restful Nights
A strong brand and stellar brand management deliver value and reduce risk for customers, employees, shareholders, and the public.
Brian Phipps, founder and managing partner of Tenaya Group, explains why each brand stakeholder sleeps better when the brand is strong.
Customers: Strong brands build trust and offer great quality and excellent customer service. When you are accountable, customers are content.
Employees: The brand sets standards and principles for your entire organization and makes everyone accountable. A unified mission makes your entire organization more productive.
Shareholders: Strong brands build equity beyond product offerings. Shareholders want your company to look good from all angles and even at close range. Their pocketbooks count on it.
Partners: Strong partnerships grow trusted customer relationships.
The Public: Strong brands earn trust because they show the public that your company is accountable for its products, services and corporate actions.
Pay close attention to the strength of your brand. The people that influence your success will sleep better knowing that you have their backs!