Struggling to Organize Your Content? Create an Editorial Calendar

Executing a content marketing initiative can be overwhelming. A full-fledged program may involve guest bloggers submitting posts, freelancers creating articles, and a series of great podcasts ready to go live.

So how do you keep track of all that content and publish it on time, without those tasks eating up the better part of your day? Spin Sucks’ Chief Content Officer Lisa Gerber says an editorial calendar should do the trick.

In a recent post on her site, Gerber broke down the essential components of her own editorial calendar, which keeps track of things like potential topics, deadlines, and the person that will be assigned to them. Gerber’s calendar also subdivides those categories by adding labels for format, target publication date, and channel (your blog, website, or YouTube channel, for example).

And while that may sound like a lot of work, Gerber says that spending a little bit of time to build the calendar will save a lot of time when you’re content marketing program is in full swing.

Best of all, Gerber’s post walks you through five easy steps to build an editorial calendar just like hers. To read the full article, click here.

Josh Zywien
Josh Zywien
Content Marketer

Josh is a Content Marketer at Ambassador which gives marketers the tools they need to grow customer relationships and drive revenue through word-of-mouth, referrals, and recommendations. Previously, he was an Account Executive at CBS, Inc.
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