Study Reveals Social Media Missteps
Do all tech companies fail at Social Media?
A study by PR/marketing agency Wildfire, found that 90% of UK tech companies (included in the 2009 Deloitte Fast Tech 50) have a presence on two or more social networks and that most fail to use social media for anything other than old-fashioned marketing.
Some of the most interesting findings from the Wildfire study include:
- 74% of companies operated an official Twitter account, yet 43% of them had never replied to a single tweet.
- 57% of companies used Twitter solely for one-way marketing messages.
- 20% of companies on the Deloitte list have a presence on Facebook.
- Only 25% of companies with a Facebook presence had ever replied to followers’ comments.
- 60% of companies with a Facebook page used it purely as a distribution channel.
Yikes! The lesson here is that a social media presence alone does not make you a social pro. In this age of expanding social media, great customer service should be the ultimate objective.
Social media is meant to be a connective media for companies to engage customers in meaningful ways. If your company is using social media solely for marketing blasts, you’re missing the point!