Summaries Sell More Stuff
Marketing and sales content is often chunky, fact-ridden and prolific to the point of distraction.
The key to capturing and keeping the attention of prospects with content is to summarize, according to this blog from the Content Marketing Institute.
Why summarize? Some excellent reasons for condensing include:
- Summaries package up your most important points. The author compares this to a band’s “greatest hits” album. Your greatest hits are what the customer really cares about and what you want them to know.
- Consumers are busy. They skim content. Summaries assure that they will squeeze the most juice from your fruitful prose.
- Summaries are flexible. You can use them in articles, presentations, videos, and even as a wrap-up on the telephone.
Getting and holding someone’s attention has never been harder that it is in today’s media rich world. Use summaries to capture and keep the attention you need to influence successfully.