Ebooks

Marketing
Complete Guide to Targeted Advertising
If you consider yourself a modern marketer, you are likely already running basic display advertising and retargeting campaigns. The problem with...
by OpenView
Agile
Fail Fast, Bounce Back Faster
Learn from 16 Successful Entrepreneurs Who Failed & Bounced Back Every startup makes mistakes. These tech founders provide examples how...
by OpenView
Indirect Sales
The Complete Guide to Channel Sales & Marketing

Our channel partnerships guide walks you through the stages of leveraging channel sales and marketing to acquire and retain more customers, step by step.

by OpenView
Product
Executive's Quick Guide to Scrum

This quick, no-nonsense guide answers your top questions about Scrum — what it is, who it’s for, what it takes to implement, and when you can expect results.

by OpenView
Customer Success
Customer Success: A 5 Minute Introduction

Discover tips and actionable insights from leading experts on how you can get started improving your retention, securing more referrals, and reducing your churn.

by OpenView
HR & People
The Savvy Interviewer's Guide to Conducting Successful Interviews

“The Savvy Interviewer’s Guide: How to Conduct Successful Interviews and Improve Hiring Effectiveness” explains how to plan and execute a constructive interview process, assemble the right interview team, ask questions to properly vet candidates, and manage feedback following interviews.

by OpenView
Marketing
The Only Content Marketing Guide You Need

Want to know the key to attracting and retaining great customers? It’s all about delivering the right content to the right people at the right times. “It Takes a Content Factory!” is a step-by-step guide to building the content marketing program you need to do just that.

by OpenView
Market Research
Buyer Insights Research: Eliminate the Guesswork!
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they...
by OpenView
HR & People
Get More Talent! How to Build the Talent Factory Your Company Needs to Scale

OpenView’s eBook, “Get More Talent! How to Build the Talent Factory Your Company Needs to Scale,” is a comprehensive guide to building the kind of in-house recruiting team that your growing company needs to lower recruitment costs, drive higher ROI, and create a better, more visible, and highly credible company culture.

by OpenView
Sales
Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales

This free eBook provides a detailed overview of B2B lead generation and how to create an effective B2B lead generation machine. It will help you to understand B2B lead generation and why it’s important, learn about successful outbound generation implementation, improve your outbound process, and explore the technologies available to manage the process.

by OpenView
Finance & Operations
Building a High-Impact Board of Directors: A Guide for Expansion-Stage CEOs

“Building a High-Impact Board of Directors” is written for CEOs of early stage and expansion-stage, high-growth technology companies who lack significant experience creating and overseeing boards or who find their existing boards to be suboptimal or dysfunctional. It provides insights into how to build and successfully manage a value-adding board.

by OpenView
HR & People
Slaying Goliath: How Small Companies Can Compete Against Their Large Competitors

OpenView’s latest eBook provides you with the tips and tactics you’ll need to find and leverage your small business competitive advantage to topple your biggest competitors.

by OpenView