Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.
Today’s businesses — especially expansion-stage B2B technology companies — need to know the marketing channels that influence their customers the most, and dedicate the necessary marketing resources to reaching them effectively. Those who fail to do so stand very little chance of capturing their market’s attention.
Let’s face it, creating accurate sales forecasts isn’t easy. We can’t look into a crystal ball and see which deals in the pipeline are going to close when. Fortunately, “Sales Forecasts: A Question of Method, Not Magic” can help by teaching you to create accurate sales forecasts.
Prospects buy from you — and customers buy more from you — when they perceive that your company, and its products or services, are better than those of your competitors. One of the best ways to enhance this perception is to develop competitive messages that truly resonate with your target audience and convey all of the things that allow you to create unique value and set your company apart from the competition. “Why Us? A Guide to Competitive Messaging” will help you create the kinds of messages that will increase your perceived value in the marketplace and help you win more business.
Influence plays a significant role in business. Entrepreneurs are often influenced by the mentors they’ve worked under. Employees are influenced by their company’s culture. And perhaps most importantly, buyers are influenced by the ones they trust when making critical purchasing decisions. Learn to harness online influence to increase brand awareness and find new customers.