Take the Chill out of Cold Calling

Cold calling and prospecting are the lifeblood of your organization.

Implementing a successful sales outreach plan will drastically pump up profits and your personal sales wins.  If your quota is looming and sales are lagging, you might consider these prospecting tips from Steve Richard, co-founder at Vorsight:

  • Understand your customer: Why them?  To whom do they report?  What is their direct line? The better you understand your contact, the better chance you have of turning a cold call into a meeting.
  • Create rapport from word one: Lead in a manner that breaks traditional telemarketer mode and tells your story in a standout, static-free way.
  • Ditch the commercials: Incorporate social media into emails and marketing to make your story unique, personal and profitable.
  • Qualify to quell wasted time: Use metrics and qualification questions to target your efforts toward buying customers.

Making a real effort to get to “know” the buying audience will make cold calls and prospecting far less daunting.

vickilynn
vickilynn
Blogger

Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Sales
Value-Based Selling at monday.com: Solving Problems, Earning Trust, and Growing Accounts in 5 Simple Steps
When I joined monday.com nearly seven years ago, I was the 16th hire and was excited to be transitioning to...
by Aron Vuijsje
Product-Led Growth
Building Sales Teams From The Ground Up In PLG Environments
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through...
by John Eitel
Sales
After You Announce: How to Win With Usage-Based Pricing
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial...
by Steven Forth