Take the Chill out of Cold Calling
Cold calling and prospecting are the lifeblood of your organization.
Implementing a successful sales outreach plan will drastically pump up profits and your personal sales wins. If your quota is looming and sales are lagging, you might consider these prospecting tips from Steve Richard, co-founder at Vorsight:
- Understand your customer: Why them? To whom do they report? What is their direct line? The better you understand your contact, the better chance you have of turning a cold call into a meeting.
- Create rapport from word one: Lead in a manner that breaks traditional telemarketer mode and tells your story in a standout, static-free way.
- Ditch the commercials: Incorporate social media into emails and marketing to make your story unique, personal and profitable.
- Qualify to quell wasted time: Use metrics and qualification questions to target your efforts toward buying customers.
Making a real effort to get to “know” the buying audience will make cold calls and prospecting far less daunting.