The Wallet Test

If you’re on the verge of launching a new startup or product you have to consider plenty of questions. Will people use it? Do you have direct competition? But the most important question to ask is this – will it make money? In this post on his blog, David Cummings explains how the Wallet Test, which is comprised of only one question, can give you a decent idea of what sort of startup revenue to expect in the future.

The value of your product, after all, is tied to the value it provides to your customers, says Cummings. It turns out that your revenue will be directly tied to how you drive theirs.

Photo by: 401(K) 2012

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