Ten Common Launch Mistakes
How NOT to Launch a Product
Product launches fail about 50-75% of the time. To help you avoid launch failure, small business author Ron Flavin offers ten launch gotchas to avoid.
Five of the most common launch mistakes appear below:
- Not enough planning: The product is important and you planned every moment of its development. The launch also requires substantial planning.
- No focus on long-term sales: Some companies plan the launch, but forget to put together a marketing strategy to assure sales in the future.
- No market definition: If you do not know who will buy your product, how can you understand how to sell it?
- Jumping the gun: Patience and planning are required for a launch. Take your time and do it right.
- Flawed product: Again, patience is key! Do not launch with a poor quality product that has not been tested (and tested again.)
Don’t become a launch failure statistic! Avoid these common launch mistakes and review the other five in the full Associated Press article.
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