Ten Common Launch Mistakes

How NOT to Launch a Product

Product launches fail about 50-75% of the time. To help you avoid launch failure, small business author Ron Flavin offers ten launch gotchas to avoid.

Five of the most common launch mistakes appear below:

  • Not enough planning: The product is important and you planned every moment of its development. The launch also requires substantial planning.
  • No focus on long-term sales: Some companies plan the launch, but forget to put together a marketing strategy to assure sales in the future.
  • No market definition: If you do not know who will buy your product, how can you understand how to sell it?
  • Jumping the gun: Patience and planning are required for a launch. Take your time and do it right.
  • Flawed product: Again, patience is key! Do not launch with a poor quality product that has not been tested (and tested again.)

Don’t become a launch failure statistic! Avoid these common launch mistakes and review the other five in the full Associated Press article.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
You might also like ...
Product-Led Growth
The Definitive Guide: Product Analytics for Product-Led Growth

Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.

by Enzo Avigo, Ashley Hockney
Product-Led Growth
How an AI sidecar product drove 30% of sign-ups: Eraser's founder on building and growing DiagramGPT

Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.

by Shin Kim
The Evolution of Miro's User Onboarding: Why Big Investments Didn't Stick, and Smart Iterations Won

Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.

by Kate Syuma