The Traits of a Terrific Product Manager
Your product manager operates as the fulcrum of your business. They balance the needs and demands of every stakeholder on one side and the resources of your tech team on the other. As such a crucial element, you don’t want to settle for anything less than the best. In this post at AKF Partners, Steve Mason breaks down the differences between a serviceable product manager and a transcendent one.
Since their hand is already going to be in so many different pots, you can imagine that any product manager has a full schedule already. But in order to truly take your business to the next level, Mason describes the ways your product manager has to go above and beyond.
Photo by: Katie Cowden
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.
What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.