The Fundamental Differences Between B2B and B2C Product Management

While the product management processes for B2B and B2C organizations are generally recognized as two separate entities, the nuances that separate the pair may be less understood.

To address that knowledge gap, product management expert Gopal Shenoy outlines a few of the key differences in a recent article:

  • In B2B, you’re looking for a million units. In B2C, just thousands will suffice. The difference, however, is that you’re talking about customers versus companies; one is easier to acquire than the other.
  • The sales cycle is dramatically shortened when dealing directly with consumers. With a business-focused operation, there is a “dating” period where you wine and dine them in order to get their business.

In total, Shenoy details 16 core points that separate B2B and B2C. For the rest of the fundamental differences, read the full article over at the Product Management Tips website.

Contributing Author

You might also like ...
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
by Sam Richard
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
Pricing & Positioning
Launching Usage-Based Pricing: A Story in 3 Sprints and a 26% Increase in NRR
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
by Austin Yang