The Fundamental Differences Between B2B and B2C Product Management

While the product management processes for B2B and B2C organizations are generally recognized as two separate entities, the nuances that separate the pair may be less understood.

To address that knowledge gap, product management expert Gopal Shenoy outlines a few of the key differences in a recent article:

  • In B2B, you’re looking for a million units. In B2C, just thousands will suffice. The difference, however, is that you’re talking about customers versus companies; one is easier to acquire than the other.
  • The sales cycle is dramatically shortened when dealing directly with consumers. With a business-focused operation, there is a “dating” period where you wine and dine them in order to get their business.

In total, Shenoy details 16 core points that separate B2B and B2C. For the rest of the fundamental differences, read the full article over at the Product Management Tips website.

You might also like ...
Product
Listen
How Slack Balances the Needs of the User and Buyer in the End User Era [Podcast]

On this episode of BUILD, Ariel talks to Slack’s Director of Product, Fareed Mosavat, about how Slack balances the needs of the user and buyer.

by Ariel Winton
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Product
Why SaaS Partner Programs & Consultants Are a Match Made in Heaven

Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.

by Amanda Nielsen