The Hidden Perks of a Limited Marketing Budget

People can achieve amazing things when money is not a factor.

But while large companies with marquee names have the resources to work with,  it’s often the smaller organizations with far greater constraints that innovate and break perceptions.

April Dunford, publisher of, believes that the money makes marketers complacent. They don’t need to maximize their money — there will always be more. This creates a competitive advantage for smaller organizations looking to implement a bang-for-the-buck marketing strategy to outdo the competition.

Wondering how to capitalize on this phenomenon? Dunford says that you just have to embrace your limitations. For more on maximizing your marketing budget, read the full article.

Contributing Author

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