The Importance of Videos for Your Website

Understanding the role that videos play in a website can be beneficial to the traffic of a business.

In inbound marketing, when the window is ajar for a limited amount of time, it’s important to pounce. And videos, often times, can be the best way to accomplish this task.

Take Chris Brogan’s story for example. When browsing a particular website, he was immediately drawn to the videos section. Why? That part is anybody’s guess, but the results can’t be argued. If a picture is worth a thousand words, then the re-numeration for a video must be even higher.

A video doesn’t have to be perfect; it just has to accomplish its intended goal. An informational video has even more leeway. Consider this the next time you’re looking to add some compelling content to your site.

CA
Contributing Author

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